IN 2022, director Darryl Yap’s “Lenlen” series – an online satire targeting then-presidential candidate Leni Robredo – ignited social media. Viral, ruthless and unrelenting, “Lenlen” wasn’t just provocative, it was damagingly persuasive.

Many credit it as one of the digital game-changers that helped pave the way for UniTeam’s electoral success.

At the center of this storm was Yap – restless, fearless and fiercely original – along with his digital platform, Vincentiments, which now boasts over 5 billion views. Yes, billion.

Wherever there’s controversy, absurdity or uncomfortable truth, Yap is there. He turns taboos into talking points and off-limits topics into viral sensations.

Now, Yap reenters the political arena with “Itim,” the latest campaign ad he directed for Sen. Imee Marcos. As expected, the video exploded online, amassing 16 million views within two days. But this is far from your standard campaign fluff.

The tone is somber, the message profound. Daring, even. One political strategist noted that no one in Philippine election history has ever used “black” as a campaign color –until now.

The ad has since dominated headlines and news coverage. It features Vice President Sara Duterte, not in a festive or flattering light, but in mourning. On-screen, she grieves over  the nation’s condition while offering her full-throated endorsement of Imee Marcos.

The result is haunting – not entertainment, but a statement. So striking was the ad that it caught the attention of Malacañang and drew commentary from the President’s own spokesperson.

Critics, however, were quick to pounce. Detractors branded the piece theatrical, even unsettling. Renowned political strategist Alan German slammed it as suffering from a “severe identity crisis” – unsure if it was a campaign message, protest piece or political requiem.

Still, “Itim’s” cultural shockwaves can’t be denied. Partylist groups and candidates have begun riding on its surging momentum. Influencers and vloggers have dissected and amplified it across platforms.

If you’re a politician aiming to cut through the clutter of the algorithm and genuinely connect with the people, you need Darryl Yap.

The old playbook just won’t cut it anymore. In an era of memes, cancel culture and 10-second attention spans, you need content with bite, swagger and substance.

Yap doesn’t just create videos – he crafts cultural moments. He doesn’t just spark attention – he commands it. He blends sarcasm with sincerity, humor with hard truths, and spectacle with substance. 

If your message isn’t landing, he knows how to deliver it – loudly, clearly and memorably. He can turn the most nuanced political message into a headline, a hashtag and an emotional punch.

Every project he touches leaves a mark. Love him or loathe him, people watch. Critics drag him, but the conversation never stops. And even when audiences disagree, they still tune in. That’s the real power today: not just grabbing views, but stirring emotions.

With so much scripted, safe and sanitized campaign content out there, Darryl Yap serves as the reality check. To him, politics isn’t about polish, it’s about provocation, reflection and most importantly, connection.

And as 2025 looms, one thing is certain. Yap doesn’t just respond to the times – he helps shape them. “If I run in 2028, I’m saving up now” – because the singular force that is Darryl Yap doesn’t just make content. He makes history.

‘Liwanag sa Dilim’ to end May 4

Due to overwhelming demand for additional performances, 9 Works Theatrical adds the final extension for “Liwanag sa Dilim” musical.

The new schedule includes Saturday, May 3, 8 p.m., while the final show is on May 4, Sunday, 3 p.m.

“Liwanag sa Dilim” is a new, original Filipino musical featuring the songs of Rico Blanco, with book and direction by Robbie Guevarra. The show deconstructs Filipino literature for the modern stage.

The story follows Elesi (Khalil Ramos), an orphan on his quest to uncover the secrets of his past. He meets Cris (Vien King), who becomes his ally. An undeniable connection sparks between them and the people who challenge their hearts.

Together, they fight for justice and ignite a revolution that redefines their worlds.

The musical brings together a blend of seasoned actors, returnees and newcomers. Aside from Khalil and Vien, the cast of “Liwanag sa Dilim” includes Anthony Rosaldo, Alexa Ilacad, Nicole Omillo, Rita Daniela and Neomi Gonzales.

Supporting talents are Arnel Carrion, Boo Gabunada, Raul Montesa, Jon Abella, Rica Laguardia, Lani Ligot, Jasper John Jimenez.

The male performing swings are Paji Arceo and Mark Tayag, while the female performing swings are Fay Castro and Chez Cuenca.

Also part of the cast are Iya Villanueva, Derrick Gozos, Brianna Bunagan, Lucylle Tan and Denzel Chang.

The youngest cast members are Elian Santos, Giani Sarita, Prince España and Clave Sun.

Joining the artistic team of “Liwanag sa Dilim” are Daniel Bartolome as musical director, Jonjon Martin as dramaturg, Lorenz Martinez as assistant director, Elize Gabrido as assistant to the director, Mio Infante as scenographer, PJ Rebullida as choreographer;

Shakira Villa-Symes as lighting designer, Aji Manalo as sound engineer, GA Fallarme as video designer, Dong Galingacion as technical director and JV Rabano as photographer.

Leading the production team is managing director and executive producer Santi Santamaria, with Anna Santamaria as operations and finance director, Charyl de Guzman as production manager