Gov’t financial agencies relaunch ‘Protect Your Money’ drive vs scams

Jericho Zafra
1–2 minutes
(From left) BSP Deputy Governor Bernadette Romulo-Puyat, Insurance Commission’s Atty. Juan Paolo P. Roxas, BSP Deputy Governor Chuchi G. Fonacier, SEC Assistant Director Paolo R. Cruz, PDIC President Roberto B. Tan and Corporate Affairs Vice President Jose G. Villaret, Jr. led the “turning of the key” ceremony of the “Protect Your Money” campaign. )(Photo by BSP)

MANILA, Philippines — The Financial Sector Forum (FSF) has relaunched its “Protect Your Money” (PYM) campaign to help Filipinos spot financial scams and make smarter money decisions amid rising digital fraud threats.

Unveiled on June 17 at the Bangko Sentral ng Pilipinas (BSP) head office in Manila, the 2025 campaign bears the tagline “I am a smart financial consumer” and will feature financial education content across platforms like Facebook, Instagram, TikTok, SMS, radio, print materials in high-traffic areas, and even ATM machines.

FSF member agencies—the BSP, Insurance Commission (IC), Philippine Deposit Insurance Corporation (PDIC), and Securities and Exchange Commission (SEC)—will spearhead the rollout of the updated campaign.

“This campaign is in response to the rapidly evolving digital financial landscape,” said BSP Deputy Governor Bernadette Romulo-Puyat, chairperson of FSF’s Consumer Protection and Education Committee. “By strengthening awareness of our rights and responsibilities as financial consumers, we empower individuals to guard themselves against scammers and fraudsters.”

The 2025 version of PYM builds on previous campaigns by incorporating practical tips for safe transactions, warning signs of fraud, and redress mechanisms for victims. The initiative also aims to reach underserved groups, including retirees and overseas Filipinos.

“This is about enabling every Filipino to confidently say, ‘I am a smart financial consumer,’” said BSP Monetary Board Member Jose L. Querubin, who represented BSP Governor Eli Remolona Jr. at the launch.

Other key officials also expressed support, including PDIC President Roberto Tan who said, “The first line of defense will always be a well-informed depositor or financial consumer.”

The campaign’s ceremonial launch featured a symbolic “turning of the key” by FSF officials, representing their united stance against financial crime.

For updates and information, the public is encouraged to visit member agencies’ websites or follow the hashtag #ProtectYourMoney on social media.

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