METRO MANILA, PHILIPPINES – Local lifestyle brand zoOsh has launched the Philippines’ first Hijab Perfume Mist, a halal-conscious, fabric-safe fragrance designed specifically for hijabi women.

The newly released alcohol-free mist is safe for use on delicate hijab fabrics such as chiffon and jersey. The initial collection includes two signature scents — Pink Candy, a sweet and youthful fragrance, and Blue Blossom, a soft floral scent. According to the brand, the product was created to promote freshness, comfort, and confidence throughout the day.

“This launch addresses a long-standing gap in the market for Muslim-friendly, fabric-safe fragrances,” zoOsh said in a statement, noting that the product aligns with both modest fashion trends and religious practices.

Founder Sayang Zooshna shared that the launch is part of a broader vision to serve the Filipino Muslim community: “Alhamdulillah, it’s been our dream to create something that truly speaks to the needs of the hijabi community. zoOsh isn’t just a scent — it’s a daily self-care ritual that celebrates our identity, beauty, and freshness.”

The product is now available through zoOsh’s social media platforms, including Instagram (@zoosh.official), Facebook, TikTok, and Shopee. The company plans to release additional scents in the future based on community feedback.