MANILA — The National Union of Journalists of the Philippines (NUJP) has reminded media practitioners that soliciting or accepting money, gifts, or other compensation in exchange for favorable coverage undermines editorial independence and public trust in the profession.

In a statement issued Sunday, NUJP said such practices “play into the narrative that journalism can be bought and sold,” eroding its role as a watchdog against corruption in both government and the private sector.

The group issued the reminder following allegations that broadcast personalities Korina Sanchez and Julius Babao had been paid for favorable interviews and coverage. NUJP noted, however, that the claims “have yet to be substantiated.”

NUJP acknowledged that solicitation and undisclosed paid content are common in the industry, often as a matter of survival for media workers earning minimum wage or less. Some journalists, it said, accept “allowances” or “gas money” for coverage, while others take on public relations work for politicians, government agencies, or corporations to supplement meager pay.

“These circumstances do not apply to wealthy media personalities, but unethical practice persists across the industry, from high-profile journalists to struggling reporters and correspondents,” the group said.

The union stressed that these realities do not excuse violations of the Journalists’ Code of Ethics but provide context for the ethical dilemmas many journalists face.

NUJP called on colleagues to revisit ethical guidelines such as its Ethical Guide for Filipino Journalists and urged newsroom managers to ensure fair compensation for staff and correspondents.

“Ethical practice is difficult, if not impossible, when even media workers’ basic needs are not met,” NUJP said, adding: “Difficult as it is, we cannot take pride in calling ourselves journalists without adhering to the basic standards and guiding principles of the profession.”

The group said it continues to work with media and press freedom organizations toward a “safer, better and more ethical practice of journalism in the country.”