MANILA – The Philippine Deposit Insurance Corporation (PDIC) has urged banks to support efforts to strengthen depositor protection and public trust through compliance with its revised advertising regulations.

During the Bank Marketing Association of the Philippines (BMAP) Learning Session titled “How Converging Technologies Are Transforming the Banking Experience?” held at the BPI Townhall in Makati City, PDIC Vice President for Corporate Affairs Group Jose G. Villaret Jr. presented the key features of Regulatory Issuance No. 2025-01 or the Revised Rules and Regulations on Advertisements and Proper Use of the PDIC Seal, Insurance Statement and Signages, which took effect on July 15, 2025.

The revisions followed the increase in the maximum deposit insurance coverage (MDIC) to ₱1 million per depositor last March 15. Villaret said the guidelines clarify the proper use of PDIC’s brand assets—including the PDIC seal, insurance statement, decals, and standees—to reinforce depositor confidence and uphold integrity in bank marketing materials.

He stressed that the PDIC Seal symbolizes “protection, service excellence, simplicity, clarity, and transparency” and may only be used with prior written consent from the Corporation. The PDIC Insurance Statement—“Deposits are insured by PDIC up to ₱1 million per depositor”—must be used in full across all media platforms and be clearly visible or audible in advertisements.

Villaret also reminded banks to display PDIC signages prominently at entrances, teller counters, and digital platforms such as websites and ATMs.

“More than safeguarding the integrity of PDIC’s identifiers, the proper implementation of the revised RI empowers bank personnel to become strong advocates for public confidence, which is essential to ensuring the stability of the financial system,” Villaret said.

Other speakers at the session included DITO CME President and COO Dr. Donald Patrick Lim, Amplifai Services Managing Partner Eddie Lee, Digital Edge DC Philippines Country Manager Vic Barrios, and BSP Cybersecurity Deputy Director Maricris Salud.

PDIC, established in 1963 under Republic Act 3591, is an attached agency of the Bangko Sentral ng Pilipinas tasked with protecting depositors and maintaining stability in the financial system.