
The Philippine Deposit Insurance Corporation (PDIC) reported that its asset disposal efforts in 2025 were driven not only by volume but by a shift toward strategic marketing, innovation, and broader engagement with the property market.
According to the agency, it moved beyond traditional advertising methods such as newspaper placements and online promotions by strengthening its presence in high-impact events and direct market engagements. This approach aimed to connect its portfolio of assets more effectively with potential buyers.
Throughout 2025, PDIC joined major real estate and financial sector events to expand its reach. At a housing expo organized by the Chamber of Real Estate & Builders Association in Clark, Pampanga, the agency presented its assets-for-sale microsite to investors, brokers, and developers. It also took part in a symposium hosted by the Rural Bankers Association of the Philippines in Tagaytay City, where it engaged with financial institutions and industry stakeholders to widen its marketing network and strengthen buyer interest.
The corporation likewise participated in two Department of Finance-led GOCC caravans, aligning its initiatives with government efforts to bring services closer to the public.
PDIC said these activities enabled it to interact directly with qualified buyers, build stronger partnerships with real estate professionals and institutional investors, and improve visibility for high-value and complex properties. The efforts also increased traffic to its electronic bidding platform.
In addition to expanding its outreach, the agency introduced improvements to its sales processes. These included adding an installment calculator to its microsite to help buyers estimate payment plans and easing documentary requirements for agricultural property bidders, allowing submission of certain certifications after public bidding.
For 2025, PDIC disposed of 257 properties, generating P298.6 million in recoveries. While lower than the previous year’s results, the agency said the outcome reflected stability amid changing market conditions and underscored the impact of its revised marketing strategy.
The corporation emphasized that the year marked a transition from passive listing of assets to more active engagement with the market. It noted that these efforts are expected to expand its investor base and support improved performance in the future.
PDIC added that successful asset disposal contributes to increasing the likelihood that creditors and uninsured depositors can recover funds from closed banks, while also supporting overall financial stability by returning capital to the economy.




Leave a comment