MANILA — The Philippine Deposit Insurance Corporation (PDIC) has intensified efforts to raise public awareness on depositor protection through a multi-platform nationwide campaign featuring relatable and everyday scenarios.

In a news release dated April 8, the agency said it has launched television and radio advertisements designed to make deposit insurance more understandable and relevant to Filipinos, while encouraging the public to keep their savings in banks.

The campaign, now in its third year, uses familiar storytelling formats such as game shows and slice-of-life narratives to explain how deposit insurance works and why it is important. One television advertisement presents a quiz-style segment highlighting protection for savings, while another depicts a family setting to show how deposit insurance often goes unnoticed but remains reliable.

The ads are currently airing on major free-to-air networks GMA and TV5, targeting a wide audience across news and entertainment programs.

Complementing the TV rollout are radio advertisements aired nationwide on major FM and AM stations, including Barangay LS, Yes! FM, DZRH, and DZBB. These include a dramatized advice segment and a jingle-based spot aimed at reinforcing the habit of saving in banks.

The PDIC said the campaign comes amid continued growth in bank deposits. Data from the Bangko Sentral ng Pilipinas showed that deposit accounts rose by 20.4% to 166.6 million as of September 2025 from 138.3 million a year earlier, with double-digit growth recorded annually since 2022.

Despite this trend, the agency noted that concerns about the safety of bank savings persist, prompting the need for stronger public information efforts.

Through the campaign, the PDIC said it aims to highlight deposit insurance as a safeguard for Filipinos’ savings, while strengthening public trust in the banking system and promoting financial stability.